Novice - Unconsciously incompetent.
Has no idea how successful or not they actually are. Works only walk-in traffic. Generally will not contact friends and family until they know what they’re doing. Loves training and learning the process. Does exactly as told to do. Sells 0~10 vehicles per month. Entered the business by responding to an employment ad and with very little retail experience. Does not know how to negotiate, close or sell themselves to prospects.
Struggler - Consciously incompetent.
Knows what to do but does not follow the leader. Needs to be micro-managed but prefers to be left alone. Very social, talkative, offers advice and acts as a trainer for the novice. Relies on walk-in traffic, does not see themselves doing this forever. Does not follow-up properly or consistently. Is covertly hostile in meetings and always has an excuse why things are not working out for them. Sells 4~9 vehicles per month, generally not exceeding 100-units per year. Moves from dealership to dealership. Poor product knowledge. Always asking management for answers to PK questions.
Rising Star - Consciously competent.
Knows theory, practices, and is eager to learn more. Self-motivated. Requires direction. Needs feedback. Works hard but wastes time. Social and eager to please the boss. Sells 8~12 vehicles per month. Not predictable. Works floor traffic. Starting to get repeat and referral business. Knows the product very well, Studies his own and competitor’s product. Genuine interest in being a career salesperson.
High Achiever - Unconsciously competent.
Can do the job in their sleep. Already does make a 6-figure income. Self-guided and does not need motivation. Driven from within. Does not need to be managed. Does not need feedback and pat-on-back. Comes to work to work. Less social. Admired by his peers. Sells 15+ vehicles monthly, predictably. Does not take floor traffic. Truly a professional salesperson. One-in-a-million.
Going From Where You Are Now To $100K A Year Is Literally As Easy As 1-2-3
No more guessing on winging it when it comes to your roadmap to $100,000 in Automotive Sales.
Bill Harvey and Auto Dealership Academy have broken down the process into 3 simple stages and 9 straightforward steps that will help you go from wherever you are now to a High Achiever in a few weeks.
Simply Follow Bill Harvey's 9 Simple Steps: